Ler é Bom Demais - Reading Is Wonderful

Inspiring a Lifelong Love of Reading

The Ler é Bom Demais (LDB) program was launched in 2019 by ABRACE's ProJov youth volunteers as an initiative to encourage reading and foster a lifelong love of books.

Its goal is to inspire children to discover the joy of reading while developing consistent reading habits through achievable goals, positive reinforcement, and celebrations of their accomplishments.

The program is coordinated by ProJov volunteers with the support of ABRACE educators. Families play an essential role by encouraging their children to participate, helping them reach their reading goals, and donating prizes that celebrate each milestone.

When students complete a reading chart, they may exchange it for a prize presented by the ProJov team in recognition of their dedication and achievement.

The program's impact continues to grow every school year. During the Spring 2026 semester (February through June) alone, students completed 518 reading charts, representing more than 5,000 books read. These remarkable results reflect the commitment of our families, educators, and youth volunteers to building a vibrant community of readers who share a passion for the Portuguese language and Brazilian literature.

Sponsor the Program

Ler é Bom Demais! relies on the support of our community to continue inspiring children to read in Portuguese. Businesses and organizations can make a meaningful difference by sponsoring the program's prizes and helping expand its reach.

By supporting this initiative, your organization invests in education, nurtures the next generation of readers, and helps preserve the Portuguese language and Brazilian culture among children and youth growing up in the United States.

Reading has the power to transform lives.

If your company or organization would like to support our reading incentive program, we'd love to hear from you. Contact us at abracebrasil@gmail.com and join our community in helping open new worlds through books.